Hannah Volz

Design and art direction for Swoon’s rebrand, inclusive of an all new can design and roll out of a relaunch campaign. Scope of work including new brand messaging, all new point of sale materials, retail displays, field marketing assets, team merchandise, website redesign, and social media assets. Swoon has already experienced a 30% growth in sales following the redesign, only one month after its entry to market. Creative work done at Suite9C.

Creative direction: Paula Grant
Design support: Elizabeth Melnitzky & Diego Ogando
Photography: Caroline Arcangeli & Robbie Sokolowsky
Prop styling: Christina Allen & High Gloss

Packaging design for Milk Bar’s new 2022 ice cream flavors.

Photography by Caroline Arcangeli.

Based in the Deep South, 5th Dimension offers high-quality herbal skincare and alcohol-free herbal tinctures teeming with potent plant power for optimal wellness. Their ingredients are sourced from small U.S. farmers & trusted organic suppliers. I had the pleasure of being trusted with a branding and packaging refresh for the brand.

The primary light green color is a carryover from 5th Dimension’s previous branding approach, and was supplemented with a darker shade of green, as well as a set of pinks to help build the brand’s toolkit. As a means of clearly distinguishing the line of skincare from the herbal extracts, color is used to signify whether the product is intended to be ingested or applied externally. There is also a flexible icon that shifts in form and color depending on its application.

The packaging features an additional graphic element, a loose blob shape that shifts in form depending on the product. This form speaks not only to the fluidity of 5th Dimension’s products, but also to the fluidity of us as humans through our composition and growth.

Images by Stephanie Price

Campaign assets for Milk Bar’s winter diner-themed Pancake Cake. Color palette, graphic elements, digital assets, bakery signage and merch developed in tandem with art director.

Art Direction: Ayaka Terakawa
Photographer: Caroline Arcangeli

This gift box set was created at Away as a part of a holiday limited collection. The charms gift set has a layered unboxing experience to accommodate the various components you can use to attach your charm: a D-ring, a loop clip, and a leather strap. These components are adhered to individual cards and stacked on top of one another. The box itself utilizes a soft, textured white top sheet, blind embossed logo, silver top sheet on the drawer, and a ribbon puller for the opening.

All images shot by Stephanie Price.

Nightly Special is a dinner series created by OpenTable that pairs some of the best restaurants on OpenTable’s network in Los Angeles with tastemakers across various areas of the entertainment industry. The series featured Eric Wareheim, Tefi Pessoa, and Coco Jones paired with Nancy Silverton’s renown Pizzeria Mozza, buzzy The Rose Venice, and ultra luxe Fia Steak. Each tastemaker worked with the chef at their respective restaurant pairing to collaborate on a menu that showcases what they love most when it comes to eating out in LA.

I developed the creative concept for this event series, which extended to several applications across print and digital. Design assets created for the campaign included out of home, menus for each event including custom notes written by each tastemaker, organic social assets, paid social ads, email design, blog imagery, digital invites for talent, and more.

Creative direction by Julia Borghini
Design support by Chandni Thawani
Copy by Marion Brewer
Photography by Phil Yoon and Annie Lesser

Footwear packaging for the much-hyped drop of David Beckham's Predator Accelerator Capsule Collection. Designed in-house at adidas's Brand Design department in collaboration with the adidas Football team. Spot UV gloss varnish with matte finish, fully tonal colorways.

Booklet designed by Ian Hutchison & printed by Imprimerie du Marais. 

Photos by Thomas Riese

EEEEEATSCON is a food festival hosted by The Infatuation that brings together NYC’s hottest restaurants for two days of eating, drinking, music, and more. OpenTable had the opportunity to host one of Queens’ (and soon-to-be Brooklyn’s) hottest omakase experiences, Sushi On Me, for a pop up tasting menu and sake-soaked party. This activation was a huge hit at the festival, with all of the seatings selling on on Saturday and a packed house on Sunday.

For this event activation, I helped create the event’s identity, print assets, swag design, as well as the design of the pop up space itself which was inclusive of a main dining area, back lounge, and outdoor patio zone. Key takeaway for diners who attended the event were custom layered menus that came with a pack of stickers, OT @ ECON branded mini sanitizers, and a set of branded chopsticks in a keepsake box. We also gifted swag bags to restaurants working the festival that included an insulated tote bag with an insulated water bottle, embroidered hat, bottle opener, and more OT-branded items. Lastly, we showed up for chefs on load in day with a branded Festival Fuel Station, which included pastries and coffee drinks complete with OpenTable latte art.

Creative direction by Julia Borghini
Videography by Ivan Cortez
Illustrations by Maggie Famiglietti
Additional creative by Chandni Thawani
Copy by Marion Brewer

Campaign assets for the launch of Milk Bar’s ice cream line in grocery stores. Inclusive of out-of-home wheat pasting, activations, digital advertisements, insert cards, branded merchandise, and more.

Campaign photography by Caroline Arcangeli. Art direction by Francesca Wade & Ayaka Terakawa.

A very patriotic box for one of adidas’s collaborations with KITH. Graphics designed in collaboration with the KITH design team. Navy blue exterior with white stars, debossing, and gold hot foil. Interior features hidden red and white striped pattern and custom tissue paper.

Photos - Thomas Riese

Packaging design for Milk Bar’s new 2022 truffle crumb cake flavors.

Photography by Caroline Arcangeli.

Packaging design for Milk Bar’s holiday CPG line, inclusive of two seasonal flavors of Truffle Crumb Cakes and two seasonal flavors of ice cream. The design approach is an updated extension of the Milk Bar grocery packaging design system, with seasonal callouts.

Photography by Fred Galloway.

Two branding concepts generated for a pub-style bar called The Lost Fox. It’s a neighborhood bar with an emphasis on their cozy pub atmosphere and quality craft beer offerings.

The first concept is based on foxes' migratory patterns. Inspiration was drawn from a diagram in a study of foxes, where their movements were tracked. I wanted to play with this idea of a fox moving outside of its usual pattern, by jumbling the letters around playfully and having these dashed line "tracks" that move out of their migratory zones. The color palette choices were inspired by, naturally, a fox’s fur color, as well as a midnight blue that nods to a fox’s nocturnal nature.

In the second concept, I'm fusing the idea of a weathervane (the bar is in a small city with a farm heritage) with a visual element from an old print. When I was researching the history of pubs, I came upon this print from the 1700s. The image in the mood board is the Beer Street half of a two part print called Beer Street and Gin Lane. The prints were intended to condone "the merits of beer drinking" in contrast to the harms of drinking gin. The Beer Street side reflects a society that is well functioning and happy, while the gin side is full of—for lack of a better term—sloppy drunks and criminals. My eye was immediately drawn to this iron bar in the corner with the arrow and three circles. It’s an attractive visual element that blends well with a weathervane, and helped me avoid using N E S W directional letters. The Lost Fox is a pub that emphasizes its beer menu, so it's also a subtle nod back to “the merits of beer drinking.”

A new release for the 2018 World Cup in Russia, The Energy Mode X18+ football boots required a special seeding pack for key athletes and influencers. The Global Brand Design packaging team created a unique structure and graphics to display the light, speed, and high energy of these boots. 

The X split box is a direct link to adidas football's X silo. Small details, like stitching, stylized threads, and dots for additional grip were translated into patterns used on the box. These patterns are in a spot gloss varnish on the exterior, and blue on the interior. 

We utilized fluorescent, live edge acrylic, blue hot foil, and laser etching to highlight other key elements of the boots. 

Dieline development, engineering: Herbert Bartl / AMJ Studios

Studio photography: Thomas Riese

A new release from adidas football's Limited Collection for the 2018 World Cup in Russia. The boots work in tandem with the World Cup '18 ball itself, utilizing the same pixel explosion graphic, but with a mixed colorway. 

As the latest football release for WC18 is adidas's most sustainable ball yet, they wanted to keep a bit of this storytelling in the packaging for the boots as well. We went for a raw kraft material base, with the addition of the boot graphics, black on one side panel, red on the other side panel, as well as copper hot foil. 

Photos 4, 5, 6 - Thomas Riese

Logo development, branding, and website design for a jewelry company, Stinnys. The client wanted a clean, minimal aesthetic that is elegant and modern, yet a bit dark and edgy. The business cards are screenprinted silver metallic ink on French Muscletone paper with clear varnish detail - printed by Mama's Sauce. 

For the 2018 World Cup in Russia, the in-house packaging team at adidas needed to create a simple and sustainable packaging solution. As the ball itself is the most sustainable ball adidas has created yet, we needed to carry this into the packaging set using minimal printing, uncoated, raw materials, and simplified graphics.

We created the standard ballbox, Christmas edition, a miniball kit containing mini versions of all World Cup ball since 1970, and a footwear box. The miniball kit structure was inspired by stadium lights. The standard ballbox structure was inspired by the unique panels introduced in this ball’s construction. The Christmas version needed to be enclosed for easy wrapping, but when stacked creates a dynamic graphic that conveys movement.

Structural design and dieline creation - Herbert Bartl
Studio photography - Thomas Riese

The adidas Brand Design packaging team created the packaging for an exclusive limited edition football shirt to celebrate Juventus's 120th anniversary. 

The limited edition counts only 1897 shirts - a nod to the year in which Juventus was established by a group of students from Turin, eventually becoming a leading team in the history of Italian and international football.

Each shirt is packaged inside a personalized box, featuring the three gold stars, the new Juventus logo and distinctive 120th Anniversary graphics, with an inlay card sharing a bit of history. 

Photos - Thomas Riese
Jersey Photos - Juventus 

A premium football gift set that includes the 1970 Telstar ball and the new 2018 Telstar ball created for World Cup 2018. This display case has an etched acrylic panel displaying which limited number package you’ve received, copper plates identifying the balls, copper foil logos, in a black wood case. The set also has two internal LED panels that can be lit for display.

Construction engineering - Herbert Bartl

Photos - Thomas Riese

The Predator cleat is adidas's most iconic football boot of all time, and it came with a much anticipated return to the game. The in-house packaging team at adidas Brand Design was tasked to create a box worthy of the boot.

We created a platform for the shoes that lifts the boots as you open the box. This symbolic rising action of the boots in the packaging speaks to the return of the iconic boot to the pitch. 

Photos 1-5 - Thomas Riese
Other photos - BootCollector / HypeBeast

Packaging designed in house at adidas Brand Design for Paul Pogba's Capsule Collection. Full black footwear box with gold hot foil branding elements for season 1. Full desert camo print footwear box with copper hot foil branding for season 2. Green sound wave graphic with copper hot foil for season 3.

Photo 9-13 - Thomas Riese
Other photos - No 74 Berlin / Pro:Direct / Martin Dyg

For the launch of the Alphabounce shoe, the in-house packaging design team at adidas was tasked with creating a seeding box to send to influencers and athletes. We created a tonal split case box held shut by hidden magnets. The interior panel features key campaign messaging in a gloss finish once the box is opened.

Structural engineering - Herbert Bartl
Photos - Thomas Riese

The in-house packaging team at adidas created this unique structure for a limited number of elite runners in the Berlin Marathon. These shoes are the lightest running shoe developed by adidas thus far. To visualize this concept, we developed a hidden platform in the box base, so the shoes appear to be floating above the ground. The box graphics were designed to follow the marathon’s key messaging elements and touchpoints. We incorporated a perforated pattern to tease the product and messaging within. Each box was personalized for the runners who received them.

Structural engineering: Herbert Bartl / AMJ Studios
Photos: Thomas Riese

adidas Originals released two footwear models for Chinese New Year 2018 with two special boxes to match. Both feature a bold red, a nod to Chinese lanterns, with symbols for prosperity. One version also has a debossed pattern inspired by the intricate ornaments on these lanterns. Designed in house at adidas Brand Design, with the help of Katharina Frick. 

Photos 3, 4, 6, 7 - Thomas Riese